Case Study: Ryanair

Key Terms

How might a company that is consistently ranked worst for customer service also be one of the most successful in its industry?
How could a company make more money by charging $10 for its product than a competitor who charges $200?
How might a CEO's reputation for being rude and combative actually be a powerful business strategy?
If a customer knows they will have a bad experience, why do they keep coming back? What does that say about what customers really value?
What other products or services could be "unbundled" (like a car, a concert, or even school) in the same way Ryanair "unbundled" a flight, for the benefit of its consumers?

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