Case Study: Blue Apron

Sustainable Competitive Advantage, Economic Moat, Market Trend, Business Model, Unit Economics, Customer Acquisition Cost (CAC), Customer Retention, Customer Lifetime Value (LTV), The "Leaky Bucket"

• How might a company that is everywhere (on every podcast, TV ad, and influencer feed) still be failing?

• How might a company go broke, even if millions of people have tried its product?

• If you have a great idea, what's to stop a giant company (like Amazon or Kroger) from just copying it and doing it cheaper?

• Video: Why Major Meal Kit Companies Lose 90% of Customers in a Year by The Wall Street Journal

• Video: How Blue Apron Lost $1 Billion in Value! - A Case Study by Valuetainment

• Video: Blue Apron Failure Teaches Us Some Business Basics by Biz Doc

• Video: Blue Apron VS HelloFresh | Are they Worth It? by Consumer Buddy

• Article: From Broken Bread to Broken Stocks: The Blue Apron Story by Cotera

• Analysis Framework: Helmer's 7 Powers