Case Study: Google's AI Phase

Innovator's Dilemma, Disruptive Innovation, Business Model, Monetization, Competitive Advantage, Vertical Integration, Competitive Moat, Network Effects, Organizational Structure, Talent Management, Corporate Culture, "Moonshots", Cannibalization

• How might a company's own wild success become the biggest obstacle to its next great idea?

• What are the dynamics that make an established company hard to change?

• How might a small/new competitor compete with an incumbent company filled with the smartest people in the world?

• How might you, as a leader, measure the value of an idea that has no clear path to making money?

• Video: The Innovator's Dilemma (Animated) by Sprouts

• Video: Google Strikes Back (The AI Wars) by ColdFusion

• Video: Google Is Bleeding Users (& Is Desperately Pivoting) by LogicallyAnswered

• Audio Clip: Satya Nadella (Microsoft CEO) on Making Google "Dance"

• Article: Google and the Innovator’s Dilemma by Stratechery (Ben Thompson)

• Analysis Framework: Helmer's 7 Powers